When you type a word like 'beautiful' in English, the letter combinations that display on your screen are called an alphabet. Typography, often shortened to just 'type,' is the study and process of arranging these letter combinations into certain forms that are meaningful and appropriate, as well as making sure they are readable by a reader.
Getting your typography right is essential if you want to convey your message effectively. Read more in this article to find out what fonts are best served for which uses, how to mix typography with other design techniques, and more!
Typography is the art and technique of arranging type to make written language readable, understandable, and visually appealing. When we talk about typography, we’re referring to the style, arrangement, and appearance of the letters, numbers, and symbols that make up the words we read.
Good typography enhances the readability of text and makes it more enjoyable to read. It can also help convey the tone or feeling of a piece of writing and create a certain mood or atmosphere.
In the design world, typography is one of the essential tools at a designer’s disposal. Good typography can make or break a design, and bad typography can be downright painful to look at.
Typography is important for several reasons:
Different elements of typography can affect the overall look and feel of your design. Here are some of the most critical aspects to consider:
The fonts you use can significantly impact your article's readability and aesthetic. Be sure to choose fonts that are easy to read and pair well together.
The space between each line of text (line-height) can also affect readability. Too little space between lines can make your text feel cramped, while too much space can make it difficult to follow. Aim for a balance between the two when choosing your line height.
The spacing between each letter (letter spacing) is another crucial element of typography. Too little letter spacing can make your text difficult to read, while too much letter spacing can make it look sloppy. Again, aim for balance when choosing your letter spacing.
Indentations can help break up large blocks of text and add visual interest to your article. Use indentations sparingly, as too many can make your writing look cluttered.
Justification refers to how the text is aligned within the margins of your article. You can choose from left-aligned, right-aligned, centered, or justified text. Justified text is often used in magazines and newspapers as it creates even margins on both sides of the page.
Typography is an amazing way to make your message stand out from the crowd and communicate with your readers in a unique and creative way. Want to learn how to start experimenting with various text designs? Then do check out the Typography course on ProApp. Happy Learning!