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User Research 101

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User Research 101
Ashima Sood

User Research 101

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Please note that this is a recorded workshop.

2022-11-19 14:30:00.000000 +00:00

Workshop shall be held on Zoom Live Webinar. Joining Details shall be shared with you after you register.

Ashima Sood


Ashima is a user advocate and thought leader practicing design for over 10 years. She has worked in 5 Indian cities and several countries on international projects. She guides aspiring designers at The UX Guys Tribe and covers topics like Human factors, Design Cognition, User Psychology, Research methods, Portfolio basics, how to land a UX Job, and more. Her newest project includes the Undesign podcast on Spotify, where she collaborates with design strategist Heba Alhadyian to demystify the design realm.

About this workshop

  • What is UX research?
  • Why UX Research is important?
  • Where does research fall in the design process?
  • What are the different types of UX research methods?
  • When to use a particular kind of UX research method?

Takeaway from Workshops

  • Top things you need to know before coming up with a UXR strategy
  • Introduction to a proof of concept based approach to design
  • Get familiar with UXR basics
  • Learn 10 common UXR methods
  • Know the cheat sheet for UXR strategy

Who can Attend


Who are kickstarting their career in Design.

Product Designers

Designers who are working closely with the Product owners.


Who are learning Design & working on their portfolios.

Working Professionals

Who are looking to make a career switch in Design.


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